Between the Covid-19 pandemic and recent macroeconomic headwinds, homebuyer preferences are changing.
According to a recent Zillow Group Z survey, conducted between March and July 2022, potential buyers and successful buyers have similar preferences for virtual tours and digital floor plans.

Among potential buyers and successful buyers, 68% and 66% of respondents, respectively, said they would benefit from 3D walkthroughs that help the buyer get a better sense of the space than static photos.

As Metaplatforms GOAL acquired the Oculus VR headset in March 2014 for roughly $2 billion (some reports say it was $3 billion), 3D virtual tours became a big thing in real estate. Why? Generation Z and millennials are digital natives, compared to previous generations who prefer…