ZERO10’s AR Fashion Platform allows users to try on and post their virtual clothes. courtesy photo

The Jing take: This isn’t the first time ZERO10 has worked to bring virtual fashion into the mainstream. In September, the technology solutions provider unveiled what it called “Physical gateway to the metaverse”, a popup with no real clothes inside. Powered by QR codes and augmented reality capabilities, the SoHo store gave consumers the opportunity to discover virtual fashion in a relatively familiar physical environment, while pushing the boundaries of traditional retail. Prior to this, ZERO10 was associated with emerging names like Estonian rapper tommy cash and label maisie willen to host your NFT, phygital and virtual only fashion creations.

Now, ZERO10 is making Web3 more accessible with…