The open metaverse is a shared mission, Siu understands, that cannot be accomplished unless it can unite communities of developers, engineers, gamers, artists, animators, and business people. But this is a skill in which he excels as the son of a conductor and an instrumentalist: gathering discordant notes and joining them in perfect harmony. Beyond acquisitions and brand deals, the company continues to fund new accelerator programs to create play-to-win gaming guilds and develop open metaverse initiatives across established and emerging brands.