If you’ve ever wondered if (or when) Zwift will finally jump into the metaverse to create a truly immersive 360° cycling experience, well, you’re not alone.

But Meta (the artist formerly known as Facebook) might beat them (or drag them down) if this video is any indication of what they’re working on:

https://www.youtube.com/watch?v=SwSZIpYVkFM

While this is very much an advertisement suggesting what is possible, and the Meta realization of a metaverse that people really want to use it’s probably a long way off, however this is exciting.

Compared to what is offered on…