Fast-casual Asian concept and virtual restaurant company Wow Bao announced its first foray into the metaverse with a new tiered NFT membership program as an extension of its current Bao Bucks rewards program, as well as the launch of in-market vending machines. metaverse.

Wow Bao joins a rapidly growing group of restaurant technology leaders who are experimenting with Web3, which enables greater digital engagement with customers and has been dubbed the next generation of the rewards program.

Related: Wow Bao launches one of the first loyalty programs in the virtual restaurant industry

“Our purpose is to enhance the community aspect of the rewards program,” Wow Bao CEO Geoff Alexander told Nation’s Restaurant News. “[…] For…