With the FIFA World Cup just days away, expectations are shifting around major broadcast events, Amdocs research reveals with a shift not just to broadcast, but also to social media viewing, a willingness to pay for guaranteed connectivity and access and interest in new experiences such as the metaverse. .

Amdocs’ v revealed that while the majority of viewers (73%) plan to watch the World Cup on live public television, 44% of millennials and 38% of Gen Z plan to watch the games online. streaming. In particular, viewers under the age of 40 plan to watch games on social media channels, with millennials leading this trend (28%) followed by Gen-Z (27%). Nearly half of millennials plan to stream the World Cup.

However, while there is a race to online services, and as many as 78% of fans rely on their home connectivity to support…