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Right now, the Metaverse is alternately a buzzword (most major tech companies are eyeing its potential) and a punchline (images of Mark Zuckerberg hanging out in a poorly rendered virtual reality that Paris didn’t look like the future). To better understand the nebulous phenomenon, I spoke with Matthew Ball, a Metaverse evangelist whose writings are often cited by media and tech players. Ball, who was previously chief content officer at Amazon, is currently a managing partner at venture capital firm Epyllion Co. He frequently contributes to publications such as The Economistand recently published the book