Walmart Inc. launched two sites on Roblox Corp.’s “megaverse platform” on Monday, just in time for the holidays, and one of those sites is directly targeting a demographic the platform has targeted for needed growth. .

Descriptions from one such site, Walmart Land, suggest Walmart WMT,
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is looking to achieve a goal similar to that of Roblox RBLX,
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: Attract older users to the game. Roblox execs have been targeting the teen demographic in their mid-20s, both those new to the site and retaining tweens who have been users for years, and Walmart seems to have those same users in mind. with the music of “Electric Island”. festivals and virtual costumes “House of Style”…