Adoption of the metaverse, or virtual reality, is growing rapidly despite the volume, sensitivity, and wide variety of data collection types. The immersive experience of a digital avatar can include the use of biometric glasses and haptic vests that collect data on gait, breathing patterns, eye movements, facial reactions, and inferences from these.

A recent report from McKinsey & Company notes that more than $120 billion has been invested and that by 2030, the value of the metaverse could reach $5 trillion. Companies are tapping into the worlds of public and private metaverses for business activities such as marketing campaigns, customer support, e-commerce, product design, employee training, team meetings, public events, and conferences.

While businesses are reaping the benefits of this…