The metaverse represents an unprecedented opportunity for self-expression and is both a question of human creativity and imagination, as it is about technology.

And it’s already screwed.

Great brands are sinking their teeth into its barely formed flesh, just as they did with the World Wide Web, and we’re letting it happen.

history repeats itself

You know the saying that if you don’t learn from history, you are doomed to repeat it? Let’s take a walk down memory lane…

the website was Invented by Tim Berners-Lee at Cern in 1989 and has been available to the public royalty-free since 1993. The promise of decentralization and democratization was real, only to be broken by the first web browser: Mosaic, made by the US state agency NCSA – with his…