The metaverse will reshape marketing by providing a more immersive experience.

The foundations of the Metaverse and marketing are similar: based on imagination, innovation, and creativity. However, the language, syntax, and marketing experience in Metaverse are completely different. Marketers need to understand the essence of the evolution of the Metaverse to understand its perspective and functionality. That’s because evolution has changed customer perceptions and experiences and challenged their bar of expectations, impacting brands and their marketing strategies. Established brands like Coca-Cola, Gucci and Louis Vuitton understood the evolution of the Metaverse and created eccentric experiences for their customers and even made staggering profits. Here’s why marketers should take note of…