Mark Zuckerberg is not a great ambassador for the metaverse.

The Meta CEO kicked off another round of controversy with a screenshot celebrating the launch of Horizon Worlds, the company’s AR/VR metaverse platform, in France and Spain. Taken in the style of a selfie, it shows a poorly detailed rendition of Zuckerberg’s avatar looking past the camera. Rough 3D models of national landmarks sit behind him in a generic green landscape.

“It was a horrible PR move to post those photos,” says Stu Richards (aka Meta Mike), Partner Success Lead at GigLabs and cdofounder of Versed.

Metaverse’s hype leads to real-world backlash

Zuckerberg’s virtual selfie quickly went viral on numerous social media accounts. A tweet from user @ordinarytings, who claimed that Horizon Worlds is…