Mark Zuckerberg is not a great ambassador of the metaverse.

Meta’s CEO kicked off another round of controversy with a screenshot celebrating the launch of Horizon Worlds, the company’s metaverse AR/VR platform, in France and Spain. Taken selfie-style, it shows a poorly detailed rendition of Zuckerberg’s avatar looking past the camera. Rough 3D models of national landmarks sit behind him in a generic green landscape.

“It was a horrible PR move to post those photos,” says Stu Richards (also known as Meta Mike), partner success leader at GigLabs and co-founder of Versed.

Meta’s Metaverse Hype Leads To Real-World Backlash

Zuckerberg’s virtual selfie quickly went viral on numerous social media accounts. A tweet from user @ordinarytings, who claimed that Horizon Worlds is…