Source: digiday.com
To avoid possible criticism from a skeptical audience, retailers and Media and entertainment companies are learning to invest in their local intellectual properties while creating virtual brand activations within Roblox or Fortnite.
Take, for example, when they are wrong.
Earlier this week, Walmart launched its own Roblox world, called Walmart Land, and was roundly mocked on social media given the ad’s disjointed brand message and apparent lack of life. In a viral tweet, a Twitter user described a clip of Walmart CMO William White introducing the Roblox space as “one of the saddest videos ever created.”
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