Consumers who interact with metaverse-style virtual environments are interested in a number of industries and activities. Topping the interest list is music, according to a new study from Reach 3 Insights, which surveyed 401 consumers over the summer.

The findings explain some of the live events and tie-ins that brands are launching in the metaverse, on platforms like Decentraland and Roblox.

For marketers still in the wait-and-see or planning phases of their metaverse debut, this could help focus effort based on where the interest is. Earlier this year, our own MarTech survey found that more than half of marketers plan a metaverse activation in either the next year (25.8%) or the next five years (25.4%). ).

Dig deeper: How brands join the…