The idea of ​​a “metaverse” reached critical mass last fall, when Facebook announced its new company name, Meta, and its intention to build “a 3D place where people can work, play, and connect with others in immersive experiences.” online”.

While Facebook’s name change made it the public face of the future of the metaverse, other tech companies are also developing virtual and augmented reality technologies to make their own metaverse plays.

And companies of all stripes are looking at what a robust metaverse means for them and their industry. Some companies, like Gucci and Ferrari, have already established their presence on the immersive platforms Roblox and Fortnite,…