The popularity of the metaverse is undeniable. Today, more than 99% of C-suite executives think they will hire new roles, such as metaverse CEO, in the next decade, according to a Qlik study titled “Data Literacy: The Evolution of Skills “. Brands today are taking active actions to solidify their presence in the space.

In recent months, INTERACTIVE-MARKETING reported on the likes of Gucci, Casetify, Armani Beauty and My Little Pony, all making their mark in this new virtual world. This has also given rise to whether or not brands need to hire experts as “metaverse heads”. In fact, Gucci recently decided to hire a professional metaverse head, which shows how serious they are about making this new world work for their brand.

As the space continues to grow, a…