In recent years, you’ve probably heard of the so-called “metaverse,” along with a host of imprecise descriptions such as “it will be the next Internet” or “it will revolutionize e-commerce.” In truth, the metaverse is both more and less than many commentators say it is.

So what is the metaverse? What does it mean and why is it so important? Specifically, why is it important for small businesses and entrepreneurs? Read on for answers to these questions and more.

So what is the metaverse?

The metaverse is the VR-enabled interconnected digital world that persists through the internet and cloud technology. Think of it analogously to the Internet.

Related: Brace for Impact: It’s Time to Usher in the Metaverse

When you create an account with Google, you can take that Google account with…