You’ve probably heard recently how the metaverse will usher in a new era of digital connectivity, virtual reality (VR) experiences, and e-commerce. Tech companies are betting big on it: Microsoft’s massive $68.7 billion acquisition of game development giant Activision Blizzard reflected the company’s desire to strengthen its position in the interactive entertainment space.

Prior to this, Facebook’s parent company renamed itself Meta, a key pillar of founder Mark Zuckerberg’s grand ambitions to reinvent the social media platform as “a metaverse company, building the future of social connection.” .

Read More: Facebook’s rebranding is anything but ‘meta’

But other non-tech corporations are clamoring to get in on the ground floor…