The WOM (word-of-mouth) marketing protocol that rewards creators for user-generated content has just announced a partnership with the GIFTO companion rewards platform. PRESENT and WOM plan to co-integrate as part of the universal reward approach. As community rewards become increasingly valuable to encourage community participation and engagement, WOM protocol is at the forefront of rewarding creators for their valuable content.

The WOM Protocol uses blockchain technology to track and manage the distribution of word of mouth rewards. Creators earn the WOM token for their user-generated content, while brands and advertisers pay to use this valuable content instead of traditional advertising. The WOM protocol is platform-independent and can be integrated into any application, platform or website, while also rewarding WOM-embedding platforms every time they display WOM content.

Meanwhile, WOM has released its own platforms for testing and scaling the protocol. The BULLZ The web3 creator marketplace is powered by WOM and meanwhile is the leading app for web3 content creators, reaching over 60,000 users and amassing over 30 million web3 influencers. Several brands have successfully launched content campaigns with BULLZ creators, and GIFTO plans to join the approach of incentivizing user-generated content.

GIFTO is the world’s first virtual gifting standard that allows anyone to send virtual gifts and cryptocurrency with just one link. Powered by Gifto Wallet and Gifto Chain, it allows users to gift anything from holiday cards, AR collectibles, loyalty rewards, and is planning to scale with token agnostic features. GIFTO will use the BULLZ creator marketplace for content creation and marketing campaigns, as well as launch an exclusive airdrop using the new airdrop launchpad. https://challenge.bullz.com/.

Melanie Mohr, Founder and CEO of WOM Protocol explains: “I have known the GIFTO project since its inception. There are only a few projects that have gone through two bear markets and have managed to build infrastructure technology sustainably. WOM and Gifto are those examples. The approach is complementary and both projects see a bright future for SocialFi.

About the WOM Protocol

The WOM (Word of Mouth) protocol is a blockchain-based protocol that provides brands, content creators, publishers, and social networks with a way to monetize word-of-mouth recommendations on any website, app, or platform. WOM Protocol is positioned in the SocialFi and web3 MarTech space. For more information on WOM: https://womprotocol.io

About GIFTO

Gifto is the world’s first virtual gifting standard that allows anyone to send virtual gifts and cryptocurrency with just a link, compatible holiday cards, AR collectibles, loyalty rewards and more. https://gift.io/

About BULLZ

BULLZ offers community rewards and web3 discovery of trending projects. The BULLZ app allows users to discover and share web3 projects while receiving rewards. BULLZ Campaign Manager gives brands the opportunity to launch UGC campaigns with creators. With the “build to earn” model, users are rewarded with WOM tokens. For more information on BULLZ: https://bullz.com