Publishers are key to ensuring quality and moving Web3 games along the adoption curve. It’s no secret that Web3 games mark the next paradigm shift for the gaming community.

Web3’s concept of a decentralized, interoperable gaming ecosystem with more value for gamers will eventually review the gaming landscape. But how long will this trend last? Go mainstream and ultimately reshape the market? In the same way as mobile games became a global phenomenon despite early skeptics, new concepts and business models in games continually emerge and prove themselves over time. It’s just a matter of how we can accelerate our progress along the adoption curve.

A new wave of Web2 talent is flooding the Web3 gaming industry. At the same time, interest is blossoming beyond the grassroots level, with major Web2 companies also beginning to explore the area seriously. While growth in this sector is explosive, without the infrastructure to take advantage of all the creative energy that is radiating, the ecosystem they struggle to reach full maturity in the short term or win the participation of the players themselves.

In these crucial next stages, where studios and developers are vying for space and market share, the rise of top-tier game publishers will be just as important, if not more so. Game publishers play a vital role in ensuring the quality of the games that reach the market and, therefore, the credibility of the industry as a whole.

Streamlining marketing strategies and defining feasible business models will also be key if we are to build a more efficient ecosystem within Web3 gaming.. These are also vital services that publishers provide.

Game Developers vs Game Publishers

The major companies in the Web2 game industry generally belong to two camps: game developers and game publishers The lines between the two often end up blurred. But generally speaking, developers are responsible for creating and running a game, while game publishers streamline the end-to-end process for games that actually hit the market and put themselves at the forefront of players

We often see big companies, like EA or ActivisionBlizzard, blur the lines between these two functions, since they are executed on both fronts. The same goes for mobile gaming giant Tencent, which it also publishes its own games at a deep discount while keeping everything in-house. As for the current state of Web3 games, the industry has a large number of studios and developers creating new opportunities and forging new creative paths.

But until now, we still have to see the same enthusiasm on the publishing side of the industry. For example, SkyMavis is the developer and studio behind the hugely successful Web3 Axie Infinity, but not a publisher of other games. And Web3 pioneer Animoca Brands, which owns a major stake in SkyMavis, is primarily a company capital company. Again, not a publisher.

Game publishers improve quality and scalability

The main added value of game publishers to the industry is to be curators, filtering the multitude of projects to find the games that will be successful, thus cementing the

industry credibility. But what we’re seeing with Web3 games right now is that there’s more concern given to novel ideas rather than AAA-quality execution, which means speculative angels get more attention compared to really good games. As a result, random shots in the dark are replacing strategic creativity. And that’s not conducive to moving Web3 games along the adoption curve.

Then consider the fact that without editors to tidy up the space, Web3 faces scalability problems. Successful case studies are not shared effectively across the industry, leading to repetitive innovation that hinders efficient growth and progress. And no channels to provide proven marketing strategies, market access is, as a result, limited to the influence and word of mouth. This again affects the efficiency of the ecosystem with repetitive and overlapping efforts.

What is missing here is the accumulation and dissemination of lessons learned and the market by publishers. know-how, which will be essential to mature the industry to scale.

Rather, the current focus of the Web3 gaming industry is to provide content discovery above all else. plus. Many platforms claim to be the Steam of Web3. But less often do we hear from companies seeking to be the largest Web3 editor, and that’s because it takes extensive experience to achieve.

However, Web3 game developers and studios need a strategic guide to step back and see what the real market opportunities are. This helps drive the creation of a wider range of games, thanks to strategic support for smaller developers and studios looking to enter the field. Also helps studios of all sizes reach more markets and players on a global scale efficiently and strategically.

Publishers are vital to the maturity of the Web3 gaming ecosystem

Despite the current bear market in cryptocurrencies, the momentum for Web3 gaming continues to increase. And what the industry needs most are world-class publishers to accelerate the industry’s progress over time. the adoption curve. Developers require comprehensive solutions to support design, Launch and scale of blockchain games. Gamers want quality games made easy accessible. And publishers provide those vital services to improve efficiency and quality throughout the ecosystem Hopefully we will see more Web3 game publishers emerge in the near future.

About Joseph Derflinger

Joseph has been in the video game industry for over 10 years, holding senior positions at Perfect World, GREE International, Tencent and NetEase. With rich experience in developing

many world-known AAA games, Joseph aims to transform the Web3 game industry with State-of-the-art gaming technology and design. He is the CEO and founder of the game studio Web3. and the publisher Red Door Digital.

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