The Chinese user community of Web3 Azuki brand officially came to Xiaohongshu, a lifestyle sharing social platform, to share more about the brand’s culture and community activities.

Azuki is a Web3 PFP brand using NFTs for community brand ownership. It was established on January 12 this year and now owns a collection of 10,000 avatars and products such as Azuki, Beanz, and Twin Tigers Jacket.

Azuki NFTs are minted on the Ethereum blockchain and are bought and sold with Ethereum on NFT marketplaces like OpenSea, stored in NFT wallets like MetaMask. NFTs on the platform are renowned for their aesthetic appeal and resonate with audiences, particularly in Asia where anime is extremely popular.

Azuki holders gain access to The Garden, the unique metaverse within the Azuki ecosystem. According to the project’s website, “it’s a corner of the internet where art, community and culture come together to create magic. The lines between the physical and digital worlds are blurring and the rules are being rewritten.” The Garden will be home to interactive multimedia experiences, games, community incentives, and potentially animation and comics. In addition to The Garden, the Azuki team plans to launch streetwear collaborations, NFT releases, live events, and much more.

Azuki’s core team was formed in Los Angeles, with backgrounds in crypto, technology, and gaming. The platform was one of the most popular projects in early 2022 and has continued to build and develop its community despite the recent bear market. Azuki recently launched its PBT (Physical Backed Token), a new way to experience NFT that merges the digital and physical realms.

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The platform is also now facing some controversy. Zagabond, one of the founders, wrote an article in May in which he admitted that he had worked on some projects before Azuki and then abandoned them. Many collectors and enthusiasts felt that the co-founder was not simply guilty of hiding information from the community about him, but one of the biggest missteps in the NFT arena.