Warner Chappell Music is the first major publisher to enter Web3 through a new agreement with Defient, a Web3 entertainment incubator. The deal will allow Warner Chappell’s roster, which includes Bruno Mars, David Bowie, Katy Perry and Lizzo, to take advantage of blockchain technology through digital collectibles, events and memorabilia.

The first project is a digital museum launching in early 2023 called “Archives,” which will shed light on songwriters through a display of music, artwork, and collectibles built around the songmaking process. A limited-edition NFT Mint Pass will also give holders access to highly curated drops, auctions, and virtual experiences.

WCM believes that the partnership will allow the publisher to unlock new monetization methods. “By embracing the power of blockchain technology, we are able to create impactful new revenue streams and creative opportunities for our songwriters, while also giving music fans access to unique experiences,” said WCM Senior Vice President of Creative Services. . ashley winton. “They are not only [founder & CEO] sydney [Swift] and his entire team at Defient are experts in this space, but they also have deep roots in music and know how to champion the voices of creators.”

Defient is a Web3 incubator with experience in the music industry and the emerging NFT landscape. Founded by Grammy-nominated producer Sydney SwiftDefient was instrumental in the development of a Web3 record label, ChillRx, which has generated over $1 million in volume since its launch in February 2022.

In a statement about the collaboration, Swift said: “We’re proud to be working with Warner Chappell as they expand into the web3 community in which Defient is already so entrenched. Having started my career as a songwriter and producer, it’s exciting to join.” join forces with a forward-thinking partner and work to make it easier and more accessible for songwriters and artists to take advantage of web3 platforms. Together, we want to use technology to empower creatives and help them elevate their brands.”

Major labels have already made the jump to NFTs through dedicated Web3 labels such as 10:22PM at Universal Music Group and Probably a Label at Warner Records UK. Publishers have taken a slower approach, but WCM is optimistic that blockchain technology will offer new opportunities for its composers. “This is a unique opportunity to shape the future of music publishing,” said the WCM co-chairman and CEO. questionable boy and Co-President and COO carianne marshal in a joint statement. “With Defient’s support, we will be able to unlock new avenues on web3 on behalf of our songwriters and find different ways for them to grow their legacies and engage with fans.”