Warner Bros Discovery Sports and Infinite Reality have partnered to offer a new way for audiences to engage in their favorite sports. With this multi-year agreement, Infinite Reality, a metaverse engagement specialist, is now the exclusive metaverse partner of Discovery Sports Events.

The organizations will collaborate and launch new avenues for sports communities, athletes and brands to engage with one another within unique virtual environments built specifically around upcoming Discovery Sports Events properties. As a first step, Discovery Sports Events and Infinite Reality will present a unique metaverse experience during the upcoming UCI Track Champions League, the innovative new series launched last year to elevate track cycling.

The…