While the metaverse has obvious potential for retail and gaming, these industries cannot function without secure financial transactions, which is why banking is critical to the success of this virtual world. Chander Damodaran, CTO of Brillio, explores how banks can better use the metaverse to reach the next generation of customers.

The metaverse, the virtual world where everyone is supposed to work, socialize and shop through avatars for years to come, is the latest buzzword and companies have already started to take notice. The metaverse is an environment suitable for gaming, entertainment and retail to provide people with a new and personalized customer experience like no other. From virtual concerts to collaborating with colleagues…