Warner Music Group, one of the world’s leading music companies, is going further into Web3 by joining forces with Polygon with the launch of LGND Music.

Music non-fungible tokens (NFTs) have been an emerging trend following the industry’s integration with Web3 technologies. Giants like Sony Entertainment have recently added support for NFTs.

Warner works with OpenSea

WMG is one of the world’s largest music copyright holders and has embraced Web3 and artist-to-fan engagement through a partnership with OpenSea. It has taken quite an innovative approach to shake up the traditional business model of the music industry.

The latest development sees the WMG Group taking another step to delve into the Web3 space.

WMG partnered with Polygon to launch the LGND Music Web3 platform in a multi-year partnership. Expected to launch next year, the collaboration will support digital music collections from any blockchain.

David Guetta and Tiesto on board

LGND Music platform will become a marketplace for artists, fans/listeners. For example, it would offer songs like NFT that listeners could buy. In the meantime, it would allow WMG artists to drop collectibles in the app and on desktops.

The platform has already attracted a big name at Spinnin’ Records. The label is one of the leading dance record labels and boasts a roster of artists such as David Guetta and Tiesto.

In general, the development can help Web3 to strengthen its utility aspects in different genres. In this case, the music industry with fans and artists at the center of this course.

And in related news, the Winamp media player has now added music NFTs to its platform.

This will allow users to play their music NFTs with the help of Polygon and Ethereum.

The official blog said: “Winamp supports distributed video and audio files under the ERC-721 and ERC-1155 standards and is rolling out this new feature for the Ethereum and Polygon protocols.”