Warner Music Group is looking for a senior metaverse director with extensive game-making experience to further establish its imprint in the promising but unproven virtual space. But the company is already behind in metaverse innovation compared to music industry rival Sony.

The expansion of metaverse technology means that many companies are hiring senior executives tasked with taking the company into the metaverse, and Crate and Barrel and Disney are among the non-tech companies that have hired experienced executives. In the music industry, the metaverse offers additional revenue streams through digital concerts, personalized wearable devices, and advertising, as well as building brand awareness and…