Warner Music Group Invests in DressX: Deep Dives into the Metaverse

• WMG partners with digital fashion house DressX and invests an undisclosed amount.
• WMG artists will now be able to collaborate with DressX to design and launch their 3D and AR merchandise.
• WMG already owns ESTATE, a virtual venue in the Metaverse for concerts.

Warner Music Group (WMG), or Warner Records Inc., formerly known as Warner Bros. Records Inc., is an American entertainment and record label conglomerate expanding its Metaverse strategy. Their most recent partnership, which includes an undisclosed investment in a digital fashion retailer, DressX supports this claim.

The agreement allows WMG artists to collaborate directly with DressX to design and release virtual clothing in 3D and Augmented Reality, which fans can review and collect on social media…