American entertainment conglomerate and record labels, Warner Music Group, continues to expand its metaverse strategy, evident in its latest partnership and investment in DressX, a digital fashion retailer.

Under the agreement, Warner Music artists will be able to collaborate directly with DressX to design and release virtual 3D and AR clothing, which fans can collect and access through various social media channels including Instagram, Snapchat and other partner platforms.

Warner Music Group Metaverse Thrust

According to the official blog post, artists will also be able to tap into additional revenue streams through the partnership while also creating new outlets for fans to showcase their fans across multiple digital worlds.

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