European sports network Warner Bros. Discovery Sports has signed an agreement with Infinite Reality as an exclusive partner to bring a metaverse experience to its viewers. The multi-year deal with Warner Bros. Discovery Sports Events will see the two companies collaborate and launch new ways for sports communities, athletes and brands to interact with one another within unique virtual environments built specifically around upcoming properties. from Discovery Sports Events.

As a first step, Discovery Sports Events and Infinite Reality will present a unique metaverse experience during the upcoming UCI Track Champions League, a new series launched last year to elevate track cycling as an exciting spectator experience for sports fans.