• Walmart launched two immersive experiences with gaming company Roblox in late September.
• The experiences allow Walmart to engage with younger consumers interested in the metaverse.
• Analysts see the move as a boost to Walmart’s relevance among the younger generations it targets.

Walmart’s launch of its virtual reality experiments with global gaming platform Roblox is a “game-changing moment” for the retailer, according to Justin Lacche, a consultant for the metaverse.

Due to Walmart’s status as the world’s largest retailer, Lacche said the move serves as a “warning shot” to competitors that this method of engaging consumers is rapidly going mainstream….