Walmart is taking a bold leap into the metaverse after poking fun at customers since the beginning of the year. The shopping conglomerate has introduced two different experiences for shoppers: Walmart Land and Walmart Universe of Play.

Walmart’s offering leverages Roblox, a global virtual gaming platform, to make the service available to customers. The partnership has been designed as a “testing ground” for Walmart to fine-tune its metaverse strategy, particularly for young Millennials and Gen Zs.

Walmart’s Universe of Play virtual experiences will allow users to play games drawn from best-selling toys like characters from Paw Patrol and Jurassic World during the holiday season. On the other hand, Walmart Land presents an obstacle course made up of large products from makeup…