Walmart has entered the metaverse.

The retail giant announced Monday that it will launch two immersive online experiences featuring Roblox, a mega-platform metaverse extremely popular with young children.

Walmart said it’s targeting the next generation of customers: Covid-19 has disrupted consumer shopping habits and caused an increase in e-commerce sales.

Walmart Land will feature a Netflix trivia experience with “Stranger Things” star Noah Schnapp, a virtual dressing room and a music festival with popular artists. He will also sell “verch” for avatars that match real-life merchandise in Walmart stores.

The second experience, Walmart’s Universe of Play, will offer…