Walmart is entering the metaverse with two experiences that will debut Monday on the Roblox online gaming platform.

The retail giant’s first foray into the virtual world will feature a blimp that drops toys, a music festival with popular artists, a bunch of different games and a virtual merchandise store, or “verch,” that matches what customers can be found at Walmart. stores and on their website.

The two experiences are called Walmart Land and Walmart’s Universe of Play.

Walmart is experimenting with new ways to reach shoppers, particularly after seeing the pandemic shake up shopping habits and boost consumer engagement on social media, apps and gaming websites.

The big retailer has hosted live streaming events that can be bought on TikTok, Twitter and YouTube. He has created food recipes through a…