September 28, 2022

Walmart has moved into the metaverse. The retail giant launched two immersive experiences on the Roblox gaming platform on Monday.

Walmart Land and Walmart’s Universe of Play are the retailer’s first attempts to connect visitors with virtual (AKA verch) products that have real-life matches on walmart.com and in the chain’s stores.

“We’re coming out in a big way: building community, content, entertainment and games through the launch of Walmart Land and Walmart’s Universe of Play,” William White, chief marketing officer for Walmart US, said in a statement. statement. “Roblox is one of the largest and fastest growing platforms in the metaverse, and we…