As consumers continue to explore virtual shopping in the metaverse, two companies are leading the way for shoppers with platforms that make e-commerce more engaging by bringing virtual 3D showrooms and virtual try-on rooms to life.

Emperia, a company that creates virtual shopping experiences for brands, has seen increased engagement with virtual reality (VR) technology that allows customers to try on products like lipstick and clothes.

With these features, Emperia saw conversion rates increase by +73%, engagement time by +92%, and test clicks by +75%. Emperia brand customers are experiencing a 459% ROI and engagement in their showrooms for a minimum of 14 minutes.

Perfectly, an augmented reality/virtual reality (AR/VR)…