“We are excited to launch this premium avatar-based style experience. It will enable women to own their style and engage with a community of TRESsetters in real time with just a few clicks,” say Humza Mahfooz and Zoha Akhtar, Brand Team, TRESemmé, Unilever Pakistan.

“It has been amazing working with the TRESemmé team to create this experience,” says Rashid Ali, CEO and co-founder of Exarta.

“Unilever has a global presence in the FMCG market and to see such an organization focused on delivering innovative Web3 experiences for its consumers is refreshing. We look forward to working on many more projects with them.”

Coach

Coach has unveiled its first virtual shopping destination, with a focus on the holiday season.

Inspired by a vintage Coach store, the envelope…