Walk into any Target or Walmart store on a Saturday and watch customers master the essence of physical-to-physical commerce. In fact, just the experience of being in a physical location drives most customers to make purchases far beyond their shopping lists. That’s why brands spend millions of dollars in physical retail stores because they feel confident that they can elevate and capitalize on the on-site shopping experience and the “luck” that happens in-store. Whether queuing to enter Louis Vuitton’s Maison Vendeitherme store in Paris or going down a slide inside the store during a shopping adventure at Showfields in New York, the world of…