2022 was the year of growing curiosity about the metaverse. “What is the metaverse” made it to the top 10 most searched questions about what it is on Google.

Entities in the United Arab Emirates have been quick to enter this new realm. Take a look at the top five metaverse activations in the United Arab Emirates in 2022.

Pickl’s gastronomic experience

At GITEX Global 2022, UAE-based Burger Joint Pickl invited visitors to order in its metaverse. And yes, there was an actual, edible burger involved.

Pickl and Commercial Bank International (CBI) brought to life a metaverse dining experience for their guests at the event. At CBI activation, visitors created an avatar and collected their tokens in a mock