As technology and the physical lives of consumers continue to converge, companies active in blockchain and metaverse technologies will need to think about how their brands and source identifiers might evolve or change in these new digital spaces. Will the digital storefront of a well-known brand mirror its physical storefront? Will companies’ two-dimensional (2D) trademarks be transformed into more metaverse-friendly three-dimensional (3D) trademarks and interactive source identifiers? Will companies create separate and unique source identifiers for their metaverse brands and activities?

Interested parties should be aware of the fact that the use of source identifiers in the metaverse may affect currently registered trademark rights in the real world. This article deals…