Source: news.google.com
announces a new exclusive release of 10,000 digital collectibles featuring iconic mascot Geoffrey the Giraffe™
NEW YORK, December 6, 2022 /PRNewswire/ — WHP Global, the parent company of Toys”R”Us®, announced today that it has partnered with leading web 3.0 technology agency Anybodies to bring the iconic toy brand into the metaverse. The first release under the new partnership will include the release of 10,000 digital collectibles on Solana, the carbon-neutral blockchain. Fans can purchase the digital collectibles from December 9 through the NFT Magic Eden marketplace.
Toys”R”Us Web3 Roadmap Powered by Anybodies
Exclusive, utility-packed collectibles feature a reimagined 3D animation of the brand’s star mascot, Geoffrey the Giraffe™, one of the best-known mascots of our time. Each collectible is inspired by all the amazing toys and brands you’ll find in a Toys”R”Us store.
Digital owners can stake their collectibles to win GCoins that can be redeemed for exclusive access to the hottest physical and digital toys, in-store experiences including shopping events, VIP admission to new flagship openings, and early access to future releases and experiences. digital. As the program evolves, additional loyalty rewards will be introduced, including discounts for Toysrus.com.
“We are excited to partner with Anybodies to help bring amazing digital experiences to life for consumers and unlock the full potential of the Toys”R”Us digital brand around the world,” he said. Jamie Uitdenhowen, Executive Vice President of Toys”R”Us at WHP Global. “At the heart of any toy and toy store is play. Our goal is to create immersive digital and physical consumer experiences that excite, educate and are fun, as all toys should be. We look forward to launching more integrated web3 experiences and creating a new category of toy ownership for the next generation of kids from Toys”R”Us.”
The planned 2023 digital launch for the web3 community follows a strong year for the Toys”R”Us brand, which is now present in more than 30 countries with more than 1,300 stores, including the launch of Toys”R”Us within every Macy’s store around the world. USA and the return of the brand to the UK.
For more information on Toys”R”Us’ partnership with Anybodies, visit: https://toysrus.xyz or follow @ToysRUsNFT On twitter.
ABOUT TOYS”R”US
For more than 70 years, Toys”R”Us has been a world leader in the category of toys that celebrate the joys of childhood and play with children of all ages. Geoffrey the Giraffe™, the beloved mascot of Toys”R”Us, is adored by millions of children and their families around the world. Babies”R”Us has long been known as the most trusted authority on parenting. Millions of new and expecting parents, grandparents and caregivers around the world trust Babies”R”Us as the go-to resource for the best baby products, tips, registration and savings for their family. This brand power is maintained as brands generate more than USD$2 billion in global retail sales annually through more than 1,300 stores and e-commerce businesses in more than 25 countries. Visit toysrus.com and follow us on social media @toysrus.
ABOUT SOMEONE
Anybodies is a creative agency driving next generation Web3 experiences. Additionally, the team uses a combination of NFT, NFC, AR, and Blockchain technology to create unique products that prioritize digital and physical experiences, ownership, and utility. The agency has successfully collaborated with DeGods, Vyx, and Tay Keith, creating world-class products fused with AR technology.
ABOUT WHP GLOBAL
WHP Global is a leading New York-based company acquiring global consumer brands and investing in high-growth distribution channels, including digital commerce platforms and global expansion. WHP owns TOYS”R”US®, BABIES”R”US®, ANNE KLEIN®, JOSEPH ABBOUD®, JOE’S JEANS®, WILLIAM RAST®, ISAAC MIZRAHI® and LOTTO®. Collectively, brands generate more USD$4.5 billion in global retail sales. The company also owns WHP+, a direct-to-consumer turnkey digital e-commerce platform and WHP SOLUTIONS, an Asia-based sourcing agency. For more information, visit www.whp-global.com.
Media contact:
Jaime Cassavechia
[email protected]
646-701-7041
SOURCE WHP Global
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