While the Meta funnels billions into CEO Mark Zuckerberg’s metaverse argument, Apple CEO Tim Cook believes most people couldn’t even define the metaverse, let alone spend long periods of time living within it. the.

“I always think it’s important for people to understand what something is,” Cook told Dutch publication Bright (via Google Translate). “And I’m really not sure the average person can tell you what the metaverse is.” In other words, despite persistent reports of Apple’s interest in building all sorts of AR and VR hardware, Cook isn’t ready to claim that the company is working in a so-called “metaverse.”

Mark Zuckerberg has a different view. Earlier this year, Meta’s CEO told his employees that the company is in a “very deep …