Metaverse Marketing Targets Kids: Virtual platforms like Fortnite Y Roblox They emerged as popular advertising channels for brands looking to tap into young users, but gaming remains first, serving an extremely young demographic.

• Very impressivea subsidiary of the creator of Fortnite epic games, whose stated goal is to “deliver digital marketing campaigns for responsible youth,” launched a product that allows parents to authenticate their children’s accounts and restrict certain behaviors.
• Through SuperAwesome, Epic Games is trying to appease both brands and concerned parents in one fell swoop. Its rival metaverse platform, Roblox, is frequently the subject of concern around its young user base, from instances of sexual exploitation a exposes alleging that the…