Competition shines brighter on Web3 as money and manpower keep pouring in. With the prospect of a future multi-billion dollar industry on the minds of builders around the world, the search for competitive advantage is relentless.

When it comes to building a full-scale metaverse platform, the stakes are higher than anywhere else in Web3.

The projects that achieve the most success will become some of the largest and most valuable organizations in the world among the ranks of Web2 success stories like Facebook and Google.

To succeed as a metaverse platform, first impressions are key to capturing Web3 entrants who are currently notorious for short attention spans and a tendency to quickly attack projects for their shortcomings.

To crush the first impression at launch and set the stage for…