Laliga, the organization of the first division of Spanish football, has established a strategic alliance with Stadioplus and Vegas City Limited, two companies related to the metaverse, to digitize part of its activities to offer new experiences in Decentraland, an Ethereum-based metaverse. With this movement, Laliga intends to bring new fans from all over the world closer to new experiences in virtual worlds.

Spanish LaLiga Preparing Metaverse Entry

After the Covid-19 pandemic, many sports organizations and leagues around the world have started paying more attention to their digital strategies as a way to open up new revenue streams. LaLiga, the Spanish first division soccer organization and one of the most recognized leagues in Europe, has recently announced its entry into the metaverse.

The company…