Boy Meets Girl and the House of Blueberry are launching a four-piece digital fashion collection. Digital wearables are a representation of Boy Meets Girl’s bestsellers in the physical world. Items like leggings, sweatpants, and two exclusive t-shirts make up the virtual boutique that Roblox users can explore. Additionally, users can test designs and create custom digital identities for their avatars.

House of Blueberry is on a mission to build the largest digital fashion house in the universe. They have sold more than 20 million assets, 10,000 storage units, and more than 400,000 unique customers. The Roblox community has 43.2 million daily active users, where almost 67% are minors…