Source: www.bizcommunity.com
Tractor Outdoor General Manager Michael Brits weighs in on how compliance will contribute to a more sustainable outdoor industry.
michael british
Out-of-home (OOH) media is a powerful tool for getting your brand message across. And just as you would choose a creative agency to design an impactful campaign or an expert media buyer to optimize your launch, there are experienced media owners or partners who will guide you in choosing the right inventory and site development for your campaigns. .
Compliance, in an outdoor media context, implies adhering to local municipality statutes, which differ from region to region. These statutes are there to regulate the industry; regulate outdoor advertising on municipal and private property; and ensure the health and safety of consumers, in general…
Read More at www.bizcommunity.com