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The last few decades have brought a sea change in the way people use technology to communicate, express themselves, and shop. The story of this decade is Web3, and it’s coming faster than previous breakthrough technologies. While it’s still early days, the past year has permanently changed fashion, often in unseen ways. The industry, through action or inaction, has had to decide its approach to Web3, whose cultural tenets are in many ways antithetical to the traditionally top-down fashion.