The way consumers interact online is changing rapidly. In a recent survey, 71% of customers said they would shop more often with AR. Now, with the arrival of the metaverse, users are exposed to a new alternative world that allows them to experience an immersive and virtual experience, powered by advanced technologies such as augmented reality and virtual reality. For users, this enables seamless transitions between virtual and physical environments. Metaverse offers many features that blockchain technology offers, such as non-fungible tokens (NFTs) and other digital assets.

In many ways, immersive commerce is an extension of traditional e-commerce, creating a new and improved customer experience through the use of new technology.

As the metaverse gains ground as the shiny new thing, the…