SOUTH KOREA. At CES 2023, dubbed the world’s most influential tech event, in Las Vegas this month, Lotte Duty Free unveiled a virtual shopping space hosted in the metaverse.

‘Virtual Lotte Duty Free Tower’ featured four floors of virtual retail space dedicated to the key categories of fashion, cosmetics and perfume, complete with lobby, boutiques and fitting rooms.

Customers wearing head-mounted display devices (HMDs) can move avatars around virtual space in what Lotte Duty Free described as a “hyper-realistic futuristic store.”

Lotte Duty Free plans to complete a 10-story Virtual Lotte Duty Free Tower (LDF Tower) configuration by the end of the year after rigorous testing. It will then officially launch the metaverse platform.

This is the second…